1950s
1981 - The Buggles - Video Killed The Radio Star was the first music video to be played on MTV. As a channel solely devoted to playing music, MTV offered a new platform for musicians other than on the radio, providing an image to their audiences rather than just a sound.

1983 - Music videos began to become more expensive with Michael Jackson's Thriller being the first music video to cost over $1million as videos became more conceptualised, using extras and special effects
2005 - YouTube was launched. YouTube showed technological development that music promotion was becoming more and more effective online rather than just on the TV and Radio as it offered yet another platform for musicians, especially those who are unsigned or cannot afford to make expensive music videos or aren't well known enough to have them shown on TV.
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